This year, Apple released three new Apple Watch models: the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3. Whether you’re looking to get one for yourself, buying a last-minute holiday gift, or exploring the different models, we can help point you in the right direction.
With its $799 price tag, the Apple Watch Ultra 3 is clearly aimed at a niche, high-end market and athletes. For most consumers, the purchasing decision likely lies between the Apple Watch SE 3 and the Apple Watch Series 11, starting at $249 and $399, respectively.
Despite its lower price tag, the Apple Watch SE 3 comes with much of the same software as the Series 11. If you’re looking for a straightforward smartwatch with essential features like step counting and sleep tracking, the SE 3 is an excellent and affordable choice.
While the Series 11 and Ultra 3 offer modest improvements over their predecessors, the SE 3 has received a significant upgrade from the SE 2. The smartwatch jumps from the S8 chip to the S10 and now features an always-on display, supports fast charging, offers better crack resistance, introduces new health features, includes a wrist-temperature sensor for advanced sleep tracking and retrospective ovulation insights, and more. 
